Three minutes into my story, the SVP of Sales of one of the world’s biggest software companies said: “You had me at hello.” It was an instant connection—he grokked the value of each sales person truly understanding his customer’s business. Magical. Something I am sure you have experienced yourself!
What he saw was that for the first time ever, his sales and marketing people can get intelligence about their customer’s business, tuned to their strategy, so everyone can be as knowledgeable as his superstars.
There is no reason anymore that every one of your customers can’t easily understand their customer’s customer, their markets, the forces shaping their decisions. That’s how “You Had Me at Hello.” happens.
This tumblr is for you. So every one of your customers can be as smart about their customers as the top 5%.
They’re coming to DreamForce (who isn’t!?) Dreamforce is over now - they believe in you - and they want that magical experience too.
Looking forward to #DF1
p.s. Want your team to really grok your best customers? Drop me a line.