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“You Had Me At Hello @FirstRain”

Letters to Marc Benioff

From The Desk Of

BYOD: The Times They Are A-Changin’

Brother

You asked yesterday how many of the #TCDisrupt audience were on LSD. That crowd probably thought you said LCDs, but even so, they are making a revolution aren’t they?

This time it’s the BYOD revolution your man Bruce Francis is blogging about. As the poet said:

Bob Dylan

   Come gather ‘round people
   Wherever you roam
   And admit that the waters
   Around you have grown
   And accept it that soon
   You’ll be drenched to the bone
   If your time to you
   Is worth savin’
   Then you better start swimmin’
   Or you’ll sink like a stone
   For the times they are a-changin’.

Your customers and mine, CIOs of the worlds largest companies like Dell’s Adriana Karaboutis, are getting drenched and learning how to swim.

It’s a revolution man

Penny

p.s. You can sing the song your customers want to hear if you understand how their business is a-changin’

September 12
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Yo Marc! Is this how your customers who sell to Dell feel? Pivoting on a dime as the terrain changes? I’m sure you have the inside scoop from your BFF Michael but they don’t. Dell’s trying the stealth PR approach on their move into their new cloud storage service with Nirvanix (ie. no PR) - but if you do even just one tweet these days it’s enough if a sales team has the speed and style to see it. The twists and turns of Dell’s dramatic enterprise strategy, combined with their hyper competitive market, sure makes selling to them (whether directly or as a sell-through partner) challenging. Your customer’s need the latest polyurethane wheels and high end ceramic bearings to stay up on Dell’s business! Back to my longboard (yes longboard not skateboard for this Californian girl) Penny p.s. Customer intelligence comes in abec9 precision for your board dude!

Yo Marc!

Is this how your customers who sell to Dell feel? Pivoting on a dime as the terrain changes? I’m sure you have the inside scoop from your BFF Michael but they don’t.

Dell’s trying the stealth PR approach on their move into their new cloud storage service with Nirvanix (ie. no PR) - but if you do even just one tweet these days it’s enough if a sales team has the speed and style to see it.

The twists and turns of Dell’s dramatic enterprise strategy, combined with their hyper competitive market, sure makes selling to them (whether directly or as a sell-through partner) challenging. Your customer’s need the latest polyurethane wheels and high end ceramic bearings to stay up on Dell’s business!

Back to my longboard (yes longboard not skateboard for this Californian girl)

Penny

p.s. Customer intelligence comes in abec9 precision for your board dude!

September 6
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Hi Marc Is Flash going to be the saviour of the universe again? But who’s Emperor Ming and who’s Flash? IBM’s just  bought Texas Memory, FusionIO’s cuddled up to NetApp but it’s a target for HP and Dell who have to up their weaponry to compete. And you know EMC’s in the thick of it. Right now somebody’s saying: “Klytus, I’m bored”! Storage was a $5B M&A war just 2 years ago, are we going to see another war, this time for Flash? Hopefully without cheap cardboard sets and cheesy costumes! FusionIO’s future is the question isn’t it? Is it Flash - independently keeping all your OEM providers fast, or does it get gobbled up by one of your best customers - making your other customers unhappy? Another Univers-al market dislocation coming in your customers businesses. Penny p.s. Want to analyze your customer’s business from across the galaxy? Tweet me @pennyherscher

Hi Marc

Is Flash going to be the saviour of the universe again? But who’s Emperor Ming and who’s Flash?

IBM’s just  bought Texas Memory, FusionIO’s cuddled up to NetApp but it’s a target for HP and Dell who have to up their weaponry to compete. And you know EMC’s in the thick of it.

Right now somebody’s saying: “Klytus, I’m bored”!

Storage was a $5B M&A war just 2 years ago, are we going to see another war, this time for Flash? Hopefully without cheap cardboard sets and cheesy costumes! FusionIO’s future is the question isn’t it? Is it Flash - independently keeping all your OEM providers fast, or does it get gobbled up by one of your best customers - making your other customers unhappy?

Another Univers-al market dislocation coming in your customers businesses.

Penny

p.s. Want to analyze your customer’s business from across the galaxy? Tweet me @pennyherscher

August 20
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