presenting

“You Had Me At Hello @FirstRain”

Letters to Marc Benioff

Yo Marc!
Is this how your customers who sell to Dell feel? Pivoting on a dime as the terrain changes? I’m sure you have the inside scoop from your BFF Michael but they don’t.
Dell’s trying the stealth PR approach on their move into their new cloud storage service with Nirvanix (ie. no PR) - but if you do even just one tweet these days it’s enough if a sales team has the speed and style to see it.
The twists and turns of Dell’s dramatic enterprise strategy, combined with their hyper competitive market, sure makes selling to them (whether directly or as a sell-through partner) challenging. Your customer’s need the latest polyurethane wheels and high end ceramic bearings to stay up on Dell’s business!
Back to my longboard (yes longboard not skateboard for this Californian girl)
Penny
p.s. Customer intelligence comes in abec9 precision for your board dude!

Yo Marc!

Is this how your customers who sell to Dell feel? Pivoting on a dime as the terrain changes? I’m sure you have the inside scoop from your BFF Michael but they don’t.

Dell’s trying the stealth PR approach on their move into their new cloud storage service with Nirvanix (ie. no PR) - but if you do even just one tweet these days it’s enough if a sales team has the speed and style to see it.

The twists and turns of Dell’s dramatic enterprise strategy, combined with their hyper competitive market, sure makes selling to them (whether directly or as a sell-through partner) challenging. Your customer’s need the latest polyurethane wheels and high end ceramic bearings to stay up on Dell’s business!

Back to my longboard (yes longboard not skateboard for this Californian girl)

Penny

p.s. Customer intelligence comes in abec9 precision for your board dude!

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