presenting

“You Had Me At Hello @FirstRain”

Letters to Marc Benioff

Hi Marc Wonderful keynote with Sir Richard last week! But could you please make contact with Jeff Smisek—he really needs your help. I know running the world’s largest airline can’t be easy, but Jeff needs your social enterprise to have a prayer of managing the United brand and customer engagement. Analyzing the intelligence on their business is the opposite of a Tony Robbins seminar. Considering buying oil refineries, killing dogs, losing my bag tonight… there’s no hope for them but the Marketing Cloud to respond to their customer’s concerns. Yes I’m mad tonight, and 5 minutes on FirstRain analyzing their business told me the sales pitch I’d use if I were you wanting to get Jeff’s attention! Time for a scotch! Penny p.s. You can analyze any customer’s business lines and challenges in an instant. Check out how.

Hi Marc

Wonderful keynote with Sir Richard last week! But could you please make contact with Jeff Smisek—he really needs your help.

I know running the world’s largest airline can’t be easy, but Jeff needs your social enterprise to have a prayer of managing the United brand and customer engagement. Analyzing the intelligence on their business is the opposite of a Tony Robbins seminar. Considering buying oil refineries, killing dogs, losing my bag tonight… there’s no hope for them but the Marketing Cloud to respond to their customer’s concerns.

Yes I’m mad tonight, and 5 minutes on FirstRain analyzing their business told me the sales pitch I’d use if I were you wanting to get Jeff’s attention!

Time for a scotch!

Penny

p.s. You can analyze any customer’s business lines and challenges in an instant. Check out how.

September 23
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Dr. Marc So you want to connect with cars!? Is this like the Dry Bones song? “The heel bone connected to the foot bone. The foot bone connected to the ankle bone…” True connectivity with your customer’s business and product lines takes intelligence, and not just the brainy kind. Patrick’s joined you from a Europe-Japan alliance. Does he know it takes a doctor’s scalpel to extract true business intelligence on the US car industry and the market trends that are impacting their product strategy? Talk about a noisy industry! Ouch! Penny p.s. Want the precision surgery kit to dissect and understand the internals of your customers business the way your strategy needs to see it? Tweet me @pennyherscher

Dr. Marc

So you want to connect with cars!? Is this like the Dry Bones song?

“The heel bone connected to the foot bone. The foot bone connected to the ankle bone…”

True connectivity with your customer’s business and product lines takes intelligence, and not just the brainy kind. Patrick’s joined you from a Europe-Japan alliance. Does he know it takes a doctor’s scalpel to extract true business intelligence on the US car industry and the market trends that are impacting their product strategy? Talk about a noisy industry!

Ouch!

Penny

p.s. Want the precision surgery kit to dissect and understand the internals of your customers business the way your strategy needs to see it? Tweet me @pennyherscher

September 10
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Dear Marc, Is Asia your soft underbelly at Fuji Xerox? Looks like you lost to Sage CRM at Fuji Xerox in Thailand. Such a shame after they gave you such rave reviews in the US 3 years ago. And now Fuji Xerox is investing more in the region, entering Vietnam for the first time. Ever though it’s manufacturing at first, are your co-adventurers all over it? Like any powerful dragon you need to protect your underbelly. But with all the noise in the news it’s hard to know where you are vulnerable every day, isn’t it? Peace in Middle Earth! Penny p.s. Email me if you want your enterprise sales team to wear the armour every day.

Dear Marc,

Is Asia your soft underbelly at Fuji Xerox? Looks like you lost to Sage CRM at Fuji Xerox in Thailand. Such a shame after they gave you such rave reviews in the US 3 years ago. And now Fuji Xerox is investing more in the region, entering Vietnam for the first time. Ever though it’s manufacturing at first, are your co-adventurers all over it?

Like any powerful dragon you need to protect your underbelly. But with all the noise in the news it’s hard to know where you are vulnerable every day, isn’t it?

Peace in Middle Earth!

Penny

p.s. Email me if you want your enterprise sales team to wear the armour every day.

August 28
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Hey Marc! What a fantastic opportunity! Marissa wants to get every Yahoo an iPhone5 - she wants to “get consistency” across the company. But you know an iPhone alone is not enough! She needs Chatter doesn’t she! Her sales team’s already using CRM, why not help her get everyone an iPhone with Chatter already installed? Have you called her yet?!? Back to my Chat session, Penny p.s. you too can integrate customer intelligence into Chatter - chat me!

Hey Marc!

What a fantastic opportunity! Marissa wants to get every Yahoo an iPhone5 - she wants to “get consistency” across the company.

But you know an iPhone alone is not enough! She needs Chatter doesn’t she! Her sales team’s already using CRM, why not help her get everyone an iPhone with Chatter already installed?

Have you called her yet?!?

Back to my Chat session,

Penny

p.s. you too can integrate customer intelligence into Chatter - chat me!

August 22
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